Assets side by side
| Asset | Apple App Store | Google Play |
|---|---|---|
| App icon | 1024 × 1024 px PNG, no transparency, no rounded corners (Apple masks it) | 512 × 512 px PNG (32-bit); the in-app icon comes from the WebViewGold project |
| Phone screenshots | Required for the largest current iPhone size (6.9-inch class); App Store Connect lists the exact pixel sizes and scales them down for smaller devices | Minimum 2, up to 8; 16:9 or 9:16; each side between 320 and 3840 px |
| Tablet screenshots | 13-inch iPad size if the app runs on iPad (WebViewGold apps do unless you restrict them) | Optional but recommended: 7-inch and 10-inch tablet sets |
| Feature graphic | n/a | 1024 × 500 px, shown at the top of the listing and in promotions |
| Name | Max 30 characters | Max 30 characters |
| Subtitle / short description | Subtitle max 30 characters | Short description max 80 characters |
| Description | Max 4,000 characters, plus promotional text (170) | Max 4,000 characters |
| Keywords | 100-character keyword field | No field; use natural keywords in the description |
| Preview video | Optional app preview (15–30 s) | Optional YouTube link |
Make screenshots in 15 minutes
Real screens from the real app; mockup frames are optional.
Run the app in the iOS Simulator
Pick the largest iPhone model, open your WebViewGold app, navigate to 4 to 6 key screens and press Cmd+S for each. The files already have the right pixel size. Without a Mac, use your own iPhone (screenshots from the TestFlight build) or the Cloud Builder preview.
Run the app in an Android emulator
Pixel-class device in Android Studio, same screens, screenshot button in the emulator toolbar. Or use a real phone.
iPad
Repeat on an iPad simulator. If your layout is not ready for tablets, fix the breakpoints first; Apple reviews on iPad.
Optional: add captions and frames
A one-line benefit per screenshot in a tool like Figma or a screenshot generator. Keep text large and honest (Guideline 2.3).
Export the icon
Export your logo at 1024 × 1024 px without rounded corners; WebViewGold and the Cloud Builder generate all other sizes.
Copy that passes review
- Describe what the app does for the user in the first two lines; the rest is folded.
- Do not mention other platforms ("also on Android") in the App Store listing or "iOS" in the Play listing.
- No "beta", "test" or "coming soon" in names or descriptions.
- Prices mentioned in the description must match the in-app purchase prices.
- Keywords: product category, problem solved, synonyms; no competitor names.
Frequently asked questions
Can I use website screenshots?
Not as app screenshots. Reviewers compare them to the app and reject mismatches under Guideline 2.3. Screenshots from the Simulator or a device take minutes.
Does the app name have to match my domain?
No, but it must be unique in the store and must not impersonate other brands. Check availability in App Store Connect before designing the icon.
Do I need an app preview video?
No. It helps conversion for games and visual apps; most utility apps launch without one.