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See plans on the main pageWhat 3.1.1 says, in plain words
If your app unlocks features, content or services that are consumed inside the app (subscriptions, premium tiers, AI credits, templates, courses), that purchase must go through In-App Purchase. The guideline also bars buttons, links and wording inside the app that steer people to another way of paying for those digital items. Apple applies it per storefront, and regional exceptions exist (more on that below), but for a small app the practical rule is: digital goods inside the iOS app use IAP.
Lovable, Bolt and v0 templates wire Stripe Checkout by default, and the AI happily puts an "Upgrade for $9/month" button on the pricing page. The reviewer taps it, sees a Stripe form, and writes the 3.1.1 rejection. Nothing about your business model is wrong; the channel inside the app is.
Does your purchase need In-App Purchase?
| What you sell | Inside the iOS app | Guideline |
|---|---|---|
| Subscription to app features, premium tier | IAP required | 3.1.1 |
| AI credits, tokens, generations | IAP required (consumable) | 3.1.1 |
| Templates, e-books, courses used in the app | IAP required | 3.1.1 |
| Physical goods and services used outside the app (shipped products, food delivery, a cleaning visit) | Stripe or any processor allowed; IAP must not be used | 3.1.3(e) |
| Real-time one-to-one services between two people (tutoring, consultations) | Other payment methods allowed; one-to-many must use IAP | 3.1.3(d) |
| Content bought on the web, only consumed in the app (reader apps: books, audio, video, news) | May be unlocked without IAP; no in-app purchase buttons or links to buy elsewhere | 3.1.3(a) |
Switch the iOS build to In-App Purchase with RevenueCat
Stripe stays on the web; the app calls one URL scheme.
Create the products in App Store Connect
Sign the Paid Apps agreement (account holder), then add the subscription or consumable with an identifier such as pro_monthly. Add a sandbox tester in Users and Access for testing.
Set up RevenueCat and Config.swift
Create a RevenueCat project, import the products, and paste the key and project ID into
revenueCatAPIKeyandrevenueCatProjectIDin Config.swift. Bundle ID in Xcode, App Store Connect and RevenueCat must match. Full walkthrough: RevenueCat setup for web-wrapped apps and the In-App Purchases docs.Let the web app know it is running in the app
Set
useragent_iphonein Config.swift to the default user agent plus a marker such as MyAppiOS, then checknavigator.userAgentin your web app. In the app, replace the Stripe button with a link torevenuecat://purchase?external_id=USER_ID&product=pro_monthly, or open a native paywall withrevenuecat://launchPaywall?external_id=USER_ID&offering=default(iOS 15 or later).Sync the entitlement to your backend
Use RevenueCat webhooks (or the injected
planIDandtransactionIdentifiervariables) to set the plan on the user record in Supabase or Firebase, so the same account is premium on the web and in the app.Add restore and manage links
A visible "Restore purchases" link to
restoreinapppurchases://and a "Manage subscription" link tocancelinapppurchase://, which opens Apple's subscription management. Both are expected by reviewers.Remove every external payment hint from the app
No "cheaper on our website", no Stripe billing portal, no email saying "upgrade at yourdomain.com" triggered from the app, no pricing page comparing both. Then upload a new build and reply in Resolution Center with the product IDs.
My iOS WebView is finally approved. Thanks!!
One purchase function for web and app
The web keeps Stripe; the iOS build routes to RevenueCat. Detect the app through the custom user agent marker.
javascript
// Config.swift: useragent_iphone = default UA + " MyAppiOS"
var isIosApp = navigator.userAgent.indexOf("MyAppiOS") !== -1;
function buy(productId, userId) {
if (isIosApp) {
// StoreKit via RevenueCat inside the WebViewGold app
window.location.href = "revenuecat://purchase?external_id=" + encodeURIComponent(userId) + "&product=" + productId;
} else {
// Stripe Checkout on the web
window.location.href = "/checkout?plan=" + productId;
}
}External payment links: rules vary by region
Rules vary by region. In the United States, following a 2025 court order, apps on the US storefront may link to external purchase options; the European Union has alternative terms under the Digital Markets Act; elsewhere the classic rule applies. These rules change and carry their own disclosures, so check Apple's current text before relying on them. For a one-person app, IAP through RevenueCat passes review on every storefront with the least paperwork; see the Stripe vs In-App Purchase decision guide for the business side.
Frequently asked questions
Can I keep Stripe for the web version and use IAP only in the app?
Yes, that is the normal setup. The same account gets the entitlement from either channel; your backend treats a RevenueCat webhook and a Stripe webhook the same way.
Can I just hide the pricing page in the app and ask users to subscribe on the website?
Hiding the purchase is allowed for reader-type content, but telling users in the app to go to the website is not. If the app itself has nothing to buy and never points elsewhere, reviewers generally accept it; most apps do better by adding IAP.
Do consumables like AI credits really need IAP?
Yes. Credits that are spent inside the app are digital content. Create them as consumable in-app purchases and credit the balance on your backend after the RevenueCat webhook arrives.
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