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See plans on the main pageHow store commissions work
Apple and Google take a commission on everything sold through their billing systems: paid apps, in-app purchases and subscriptions. They do not touch money that flows through Stripe on your website, and they do not touch physical goods, because those may not use store billing at all (see Stripe vs IAP). Your proceeds are the price minus the commission, and in many countries minus the sales tax or VAT the store collects and remits for you.
The standard rate is 30%. Three reductions matter for a small app: Apple's Small Business Program and Google's 15% tier both bring it to 15% for developers under $1 million per year; Apple charges 15% on auto-renewable subscriptions that a subscriber has kept for more than a year, program or not; and Google charges 15% on subscriptions from the first day. For a typical subscription app built by one person or a small team, 15% is therefore the realistic planning number.
Side by side
| Apple Small Business Program | Google Play 15% tier | |
|---|---|---|
| Reduced rate | 15% instead of 30% on paid apps and in-app purchases | 15% on the first $1 million of annual earnings; 30% only on the portion above |
| Threshold | Up to $1 million in proceeds (after commission) in the previous calendar year, across all your apps and associated accounts | $1 million of earnings per year as Google defines them, across the accounts in your account group |
| Enrollment | Required: the Account Holder applies on the Small Business Program page; new developers can enroll right away | Opt in once in the Play Console (it asks you to confirm associated developer accounts); then applied automatically each year |
| When you grow past it | Standard rate for the rest of that year and the following year; you re-qualify after a year under the threshold | Only earnings above $1 million in that year are charged 30% |
| Subscriptions | 15% after the first subscription year regardless of the program | 15% from day one regardless of the tier |
| Transfers and multiple accounts | Apps transferred between accounts and associated accounts count together; read the rules before accepting a transfer | Account groups exist for exactly this; keep them accurate |
Enroll in both programs
Thirty minutes total. Do it before your first sale; the reduced rate is not applied retroactively.
Apple: enroll the Account Holder
Sign in with the Account Holder of your developer account, open the Small Business Program page, confirm that your proceeds were under $1 million in the previous calendar year (zero counts) and list any associated developer accounts. Approval is typically quick; the rate applies to sales from the enrollment date.
Google: opt in
Play Console → Settings → Developer account → Account details (or the 15% service fee section the console shows you): confirm associated accounts and create an account group if you own more than one developer account. The tier then applies automatically each year.
Tell RevenueCat
In the RevenueCat app settings, mark the Apple app as enrolled in the Small Business Program and the Play app as using the reduced service fee, so charts and proceeds reports use 15%. The WebViewGold docs link RevenueCat's pages for both.
Put the threshold in your calendar
Check proceeds in App Store Connect (Payments and Financial Reports) and the Play Console once a quarter. If you approach $1 million, Apple's rules change your rate for two years; plan prices with that in mind.
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What it means for a subscription app's pricing
Take a $9.99 monthly plan. At 30% you keep about $6.99 per subscriber and month; at 15% about $8.49. The difference is $1.50 per subscriber per month, so 100 subscribers are worth $150 more every month, and a thousand subscribers $1,500. Over a year that is the budget for a designer, a support tool or a year of ads. The example ignores sales tax, currency conversion and price points, so treat it as the shape of the math, not an invoice.
Two practical conclusions. First, with 15% the gap to a Stripe checkout on the web (a few percent plus a fixed fee per transaction) is small enough that keeping one price on web and app is reasonable, which avoids the dual-pricing pitfalls. Second, do not raise app prices to "make up" for the commission before you are enrolled; enroll first, then compare net proceeds per channel in your RevenueCat and Stripe dashboards.
Net revenue example
| 30% commission | 15% commission | |
|---|---|---|
| $9.99 monthly plan, per subscriber | $6.99 | $8.49 |
| 100 subscribers, per month | $699 | $849 |
| 1,000 subscribers, per month | $6,993 | $8,492 |
| $79.99 annual plan, per subscriber | $55.99 | $67.99 |
| Apple, subscriber in year two | $8.49 (15% applies anyway) | $8.49 |
Fine print worth knowing
- Apple's threshold counts proceeds, meaning what you received after commission; Google's counts earnings as defined in its policy. Do not compare the two numbers directly.
- Both thresholds are per developer, not per app. Associated accounts and account groups exist so nobody splits a business into many accounts.
- Enrollment is not retroactive. Sales before the enrollment date are charged at the standard rate.
- Regional alternative terms (for example in the EU) have their own fee structures that do not follow this table.
- The commission applies to the price the customer pays minus taxes the store collects. Your dashboards in App Store Connect and the Play Console show the exact proceeds per country.
- Stripe web sales never count toward the thresholds and never carry a store commission, but the app must still follow the in-app purchase rules.
Frequently asked questions
Is the reduced rate automatic?
Apple: no, you must enroll, and the rate applies from the enrollment date. Google: you opt in once in the Play Console, after which the tier applies automatically every year.
Is the $1 million limit revenue or proceeds?
Apple measures proceeds after commission in the previous calendar year. Google measures earnings within the current year. Both count all apps of the developer and associated accounts.
Does it cover one-time purchases and paid apps too?
Yes. Both programs apply to paid apps, in-app purchases and subscriptions sold through the store billing systems.
Do web sales through Stripe count toward the threshold?
No. Only store billing counts, and store commissions never apply to web sales.
Does WebViewGold or RevenueCat take a share of my sales?
WebViewGold is a one-time license with no revenue share. RevenueCat has a free tier up to a monthly revenue threshold and charges a percentage above it; check its pricing page for the current numbers.
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