Personalized ads (AdMob, Audience Network)
Uses the advertising identifier and cross-app data. Tracking; needs the ATT prompt and the label.
What 5.1.2 says
Data collected by an app may only be used for the purposes the user was told about, and sharing it with third parties needs disclosure and, where it counts as tracking, explicit permission through the App Tracking Transparency framework. Tracking means linking user or device data from your app with data from other companies' apps and websites for advertising or measurement, or sharing it with data brokers. Apps may not work around a denial with fingerprinting or other identifiers.
Reviewers find tracking in two ways: the binary contains an ad or attribution SDK (AdMob is in every WebViewGold build, active or not), and the App Privacy section says "Device ID, used for tracking" while no ATT prompt ever appeared, or the reverse. Marketing pixels loaded by the web app (Meta Pixel, TikTok, Google Ads tags) count as well, because they run inside your app.
What counts as tracking in a web-wrapped app
Marketing pixels in the web app
Meta Pixel, TikTok and Google Ads conversion tags link your users to the ad networks' profiles. Tracking; load them only after consent, or not in the app at all.
First-party analytics
Plausible, PostHog on your own domain, or GA4 with ads features switched off: usage data, generally not tracking. Declare it as Usage Data.
Push and purchases
OneSignal tokens and RevenueCat receipts are data collection for your own features, not tracking. Label them, no ATT needed.
Make the prompt, the labels and the scripts consistent
Decide whether you track at all
Most vibe-coded apps do not need to. Without ads and without marketing pixels inside the app, answer "no tracking" in App Privacy, keep the tracking usage description (required by the WebViewGold project; removing it crashes the app) with a neutral text, and move on.
If you use AdMob: let WebViewGold handle ATT
Enable ads in Config.swift (
showBannerAd,showFullScreenAd,enableRewardedAds, the AdMob IDs andGADApplicationIdentifierin Info.plist). The tracking prompt is presented natively; decide withATTDeniedShowAdswhether ads stop entirely when the user declines. Details in the AdMob docs and the ATT guide for web apps with ads.Read the decision in your web app
Call
user-disable-tracking://and read thetrackingDisabledvariable WebViewGold injects (User Tracking Decision API). When it is true, do not load pixels or send the user ID to ad platforms. On iOS, combine calls withmultiapicall://if the page triggers several APIs.Answer the Ad ID question honestly
App Store Connect asks whether the app uses the advertising identifier. The WebViewGold docs explain the recommended answer when AdMob is embedded, including the case where you do not show ads at all.
Fill the labels
With ads: Device ID and Advertising Data, used for tracking. Without: no tracking, and only the usage and contact data your web app really collects. Update the privacy policy with the ad partners you use.
Great work! Never coded anything but managed to work with this. Easy and fast! Also with great help from the creators!
Respect the decision in JavaScript
javascript
// Ask WebViewGold for the ATT decision, then decide what to load
function initTracking() {
window.location.href = "user-disable-tracking://";
setTimeout(function () {
if (typeof trackingDisabled !== "undefined" && trackingDisabled === true) {
return; // denied: no Meta Pixel, no ads personalization, no cross-app IDs
}
loadMarketingScripts(); // only when tracking is allowed
}, 500);
}
// Several API calls on one page? multiapicall://user-disable-tracking,getappversionSDK and script overview
| Component | ATT prompt needed? | Privacy label |
|---|---|---|
| AdMob personalized ads | Yes | Device ID, Advertising Data: tracking |
| Meta Pixel, TikTok, Google Ads tag | Yes | Identifiers, Usage Data: tracking |
| GA4 without ads features | No | Usage Data |
| Plausible, PostHog (own domain) | No | Usage Data |
| OneSignal, Pushwoosh, Firebase push | No | Identifiers (push token) |
Frequently asked questions
My app shows no ads. Why does Apple ask about tracking at all?
Because the AdMob SDK is part of the WebViewGold build, and because your web app might load pixels. Declare no tracking if you have none, keep the usage description key, and the review passes.
Does the Meta Pixel on my website count inside the app?
Yes. Scripts running in the WebView are part of the app. Either gate them on the trackingDisabled variable and a consent screen, or do not load them when the app user agent is detected.
Can I show the ATT prompt from JavaScript?
The prompt is presented natively by the app. WebViewGold handles it on the iOS side; your web app reads the result through the User Tracking Decision API.
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